Change Career By Positioning Yourself in the Market

To make a successful career change, you should see yourself as an entrepreneur, or the CEO of your own life. Entrepreneurs have to build a brand that is different and a cut above their competition in order to make an impact on their customers.  Similarly, you need to ensure that you have a personal brand during your career change that shows what you have to offer that is different to other professionals. It is this that gives you the edge or the competitive advantage.

Your Unique Selling Proposition (USP)

Can you complete the sentence ‘a company hires me over the competition because I offer…..?’. After all, this is what you are asserting when you attend an interview. Your life experiences, skills and knowledge need not be only work related.

Your Assets, Goals and the Market

It is a lifelong task to continually ensure that you have the competitive lead and this can be developed where three areas in your life overlap: your assets, your goals and the prevalent market. Thriving leaders accomplish things quickly because they appreciate the value of time and are very aware of the competition they face.

Your assets are what you possess right now during your career change. There are two sorts of career assets.  Soft assets are intangible and refer to the information and knowledge you have, your reputation and contacts. Hard assets are physical things such as computers, the money and shares/properties you own.

You need to ensure that your soft assets are continually up to date by following a long term plan including professional development. Ensure you have a surplus in your hard assets to provide a financial buffer for the time it takes to find a new job, new career or retraining. A combination of your assets, contacts and experience can give you the positioning you desire to be ahead of the competition.

It is important to appreciate that your assets are not set in stone but develop over time.  By continuous personal development through investing in yourself, your assets give you the cutting edge you require.


“If you were president of your company for one day or were completely responsible for results where you work, what one change would you enact immediately?”

Brian Tracey

Whether you are working for someone else right now or not or whichever kind of job you have, think of yourself as the CEO (Chief Executive Officer) of your career from this day onwards. Just as setting big goals lights a fire under you, so does working with a CEO mindset. This forces you to accept full responsibility for your job, your career path and your  networking relationships.


Your goals, deep values, desires and vision for the future together make up your aspirations.  If you can combine a career with your values and aspirations, you will be more productive and more efficient as you will be doing work that matters to you and that you enjoy. The world around you will benefit as a direct result as will your loved ones. You will be at your most competitive when your strengths, passions and values are aligned with your career.


“When love and skill work together, expect a masterpiece”.

Charles Reade

Market Realities

In terms of the market realities, what you offer has to be in demand and needed by the people you wish to serve. To gain a competitive advantage, you need to offer value over and above that offered by the competition.  Your potential customers whether they are employers or clients must be willing to pay for your services. You can develop your own professional niche by making decisions and choices that differ from your competition.

You don’t have to be an expert but you have to understand what your brand is and what you can bring to the brand.  However competitive your environment is, just always put in your best effort.

If you would like to position yourself in the marketplace for your new career, go to my Services page to find out how I can support you:

This entry was posted in Uncategorized and tagged , , , , , , , , . Bookmark the permalink.